The film is killing it in its limited arthouse
run. Six weeks in release (and
counting) and ticket sales have already cruised to an impressive $128,703. Before the late July theatrical launch, the
film in question opened at DOC NYC way back in November of last year, competed
for the Metropolis Grand Jury Prize and made the rounds of some selected film
festivals.
So what are we talking about? What is the film? It is noted photographer Stephen Wilkes’
documentary titled Jay Myself, and
word arrived this past week from Oscilloscope Laboratories that it will be making
its DVD and Blu-ray debut on Oct. 29.
And get this, so successful has the film been it is
arthouse run that it has bookings into October and early November — Austin Film
Society (Nov. 4), Toronto (Oct. 25), Detroit Institute of Art (Nov. 11) and
more.
For the record, that Oct. 29 street date yields an
ARR of 88 days.
So why did Stephen Wilkes, whose works includes the
six-year long Ellis Island project (beginning in 1998) — and the subsequent
publication in 2006 of “Ellis Island: Ghosts of Freedom” — plus his famed millennial
portrait in 2000 titled “America in Detail,” turn to the world of documentary
filmmaking?
Simple, way back in 1979, when he was just starting
out as a photographer he had the good fortune of being mentored by
award-winning photographer Jay Maisel.
He maintained his friendship with Maisel for the decades that followed,
and when the news arrived that something big was happening in the Bowery it was
just too good a story to pass up.
So what is the story and what is Jay
Myself all about?
It seems that in 1966 Jay Maisel bought a six-story bank building in a
really bad area of lower Manhattan.
They were closing up shop and looking to dump the property and so he
bought it for something like a hundred grand.
Six stories, 72 “rooms” and 36,000 square feet … and it is there that he
set up shop with a studio, living quarters and vast amounts of storage.
The building, located at Spring and Bowery, became
legendary. A mystery for New Yorkers …
and as the years passed, the area became “gentrified” and Maisel’s home and
studio became one of the greatest real estate investments of all time.
Wilkes’ Jay Myself is
not so much about the biography of Jay Maisel (there is plenty there) or about
the building itself, but the fact that he had decided to sell the building and
“downsize” (taxes and upkeep made that an imperative) … and what caught Wilkes
interest was what was in those 72 rooms, spread across six stories and over 50
years of history.
For people of New York City, this film gives
insights in those mysteries. What was
stored inside for over 50 years … what treasures? What stories? Oh, and get this, his $100,000 investment
netted him $55 million!!!
Bonus goodies include extended conversations with
Jay Maisel (there is just so much there to talk about), extended interviews
with his colleagues and outtakes.
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