You could say that things are looking up, but when
you do the pre-pandemic reality check it brings you back to earth.
On the plus side, we did get a jump up to 541 potential
new theatrical releases hitting your local multiplex before the end of the
year. While that’s the best showing so
far this year, the number 541 is still well short of the pre-pandemic average
of 753 new theatrical releases (2015-2019).
The hottest trend in theatrical releasing these days
is for a film to get a “limited” release, quickly followed by a VOD or
streaming rollout. Film after film is
arriving in the marketplace following this pattern … and no box office results
are posted.
It is not a new thing, it’s just that there are so
many this year.
The only thing that comes to mind to justify this odd
behavior is that the production/distribution agreement must require a
theatrical release in the domestic market … it’s a contractual thing. Maybe.
Perhaps, it is about creating critical
awareness? Who knows!
As a result of these “phantom” theatrical releases,
the overall number of films arriving in movie theatres does get a boost and that is
a good thing. But other than online (social
media), there is little effort put behind each film’s respective debut. You spend all that time and effort producing a
film and then toss it away.
And, unless you happened to be in the “selected”
market — and were in the right place at the right time — the actual theatrical
release remains a mystery to most in the country.
Here is just a sampling of the films that have followed
this pattern since the first of the year.
The Next Thing That Happens Is The Destructive Thing
Streaming. VOD.
Pick Your Poison!
Soon the lack of physical media, you know that stuff
called DVD, Blu-ray … maybe even 4K Ultra HD, and consumer demand kicks in and the
“helpers” and “void-fillers” step in.
So, let’s recap.
You make a movie. Little effort goes
into its theatrical launch and then it is streamed, where a pristine copy is
snatched up and delivered to consumers as either DVD or Blu-ray product
offerings by “helpers” and “void-fillers.”
How is that a productive financial model?
The vast majority of consumers, looking for a particular
film (or series) might start by checking out Amazon, Deepdiscount or Movies Unlimited and when they don’t find what they are looking for at those venues,
the next stop is Google or DuckDuckGo for their desire. Maybe they check out Etsy or eBay … or they
have already found a favorite site and there it is. Slick packaging and exactly what they want. It must be legit.
This past week was a “helper” paradise with many of
the aforementioned films (see list above) being released on DVD and/or Blu-ray.
Let’s start with director Annette Hawyood-Carter’s romcom, Daughter
of the Bride, starring Marcia Gay Harden,
Aidan Quinn and Halston Sage. Name
stars, opening theatrically in five markets on Feb. 03, but no box office is
reported by MarVista Entertainment.
It is streamed the same day and since February there
have been no DVD or Blu-ray product offerings from MarVista Entertainment,
which is now owned by Walt Studio Studios as part of the 20th Century-Fox
buyout. That was until this past week when
a “helper” offered it up a DVD.
If Disney won’t do it — not a chance when you
consider the fact that Prey, Barbarian and
the various Star Wars
series (Mandalorian,
etc.) haven’t see the light of day in the home entertainment packaged media arena
— then someone else will.
Continuing with DVD, director Harry Wootliff’s True
Things, starring Ruth Wilson (who also produced)
and Tom Burke was released last September theatrically (the 9th to be exact),
but no box office was reported by Samuel Goldwyn Films, who had acquired the domestic
theatrical distribution rights.
The film had played the international film festival
circuit before being released here, with Ruth Wilson winning Best Actress
laurels at the Stockholm Film Festival and the Venice Film Festival nominating True
Things Best Picture … quality cast, high
profile, but no legitimate DVD or Blu-ray release. “Helper” fills the void.
Just getting started. Writer/director John Hay’s biopic, To Olivia,
based on the lives of author Roald Dahl (played by Downton
Abbey’s Hugh Bonneville) and screen legend Patricia
Neal (played by Keeley Hawes — Bodyguard, Mrs. Wilson, Line of Duty,
etc.) was released theatrically by Vertical Entertainment on Apr. 15.
Surprise, no box office results have been reported.
Despite the cast and subject matter, Vertical Entertainment
has yet to announce To Olivia for
the DVD marketplace … since they haven’t seen fit to do so, a “helper” did just
that this past week.
How about Blu-ray?
Any activity there this past week?
That question answers itself, yes.
Here we start with the mini-series adaptation of
Laura Dave’s best-selling novel (months and months on the list), The Last
Thing He Told Me. This seven-episode mini-series starring
Jennifer Garner was streamed on Apple TV (getting smart, they didn’t release it
all once — two episodes to start and then one a week … “helpers” had to bide
their time).
Since this is an Apple TV production, there is
virtually no chance that The Last Thing He Told Me will
be made available to consumers as either DVD or Blu-ray product offerings. Remember director Sian Heder’s 2021 Best Picture-winner
CODA,
starring Emilia Jones and Oscar-winner Troy Kotsur (Best Supporting Actor)? It is now officially an industry joke that
it is not available — legitimately — on either DVD or Blu-ray (that void has
been filled by others).
Guess what, this past week The Last
Thing He Told Me was released on Blu-ray by a “helper”
source (they love Blu-ray for its ability to take a series of seven episodes and
cram it onto one disc … love the bandwidth).
Speaking of series, Idris Elba starred in the
popular BBC series titled Luther, earning
four Emmy nominations during the series five-season run. Director Jamie Payne (The Alienist,
Outland, Luther, etc.) re-teams with series
creator Neil Cross for the feature film, Luther:
The Fallen Sun.
Built-in audience, starring Idris Elba, it is
released theatrically by Netflix on a limited basis on Feb. 24 of this year (no
box office reported) and then streams. Knowing
that it is Netflix, there is little chance that consumers can obtain a
legitimate DVD or Blu-ray copy of the film to go with their “complete series”
collection that BBC Entertainment released as a six-disc set on DVD back the
summer of 2019.
That oversight was rectified this past week with the
Blu-ray “helper” release of Luther: The Fallen Sun …
consumers can now complete their collection.
If they wait for Netflix, they will grow old and die waiting.
Producer/writer/director Jordan Gertner delivers Sheores, an
R-rated action thriller starring Sasha Luss, Wallis Day, Isabelle Fuhrman and
Skai Jackson, who end up in a life-and-death struggle in Thailand with a drug
cartel. Sounds like the perfect summer
film — hot chicks kicking ass (paraphrasing Gertner’s own words).
Paramount acquired the film in March, took it out on
a “limited” basis on June 23 and did not report any box office results. Sheores is
then streamed … the “helper” Blu-ray was released this past week. Paramount could still do a home
entertainment package media release up the road, but the moment the studio fed Sheores to
the streaming beast they set the piracy kraken loose.
And we finish up the week with the best one yet, director
Alejandro Monteverde’s surprise box office smash, Sound of
Freedom, starring Jim Caviezel.
The film, based on the war-on-sex-trafficking work
of Tim Ballard, was completed in 2018 and ended up at 20th Century-Fox, but the
moment Disney acquired Fox the film was shelved (Disney has a nasty habit of this
— wait until the first week of August when quarterly results are posted to see
the red ink of Iger’s lasted round of “monetizing” artistic works).
Producer Eduardo Verástegui, director Alejandro Monteverde,
Jim Caviezel and others re-acquired the film and found Angel Studios to release
it. Angel Studios used a unique way of
crowdfunding to launch the film theatrical … it is a monster runaway hit driven
by word of mouth.
Their first misstep might be in the works. An enterprising
“helper” began taking pre-orders for a Blu-ray release on July 25. Is Angel Studios about to stream The Sound
of Freedom before releasing DVD and Blu-ray
editions? Stay tuned.
It was a very busy week for “helpers” taking full
advantage of the broken streaming system that has plunged the entertainment
business into absolute chaos with red ink flowing and two major strikes, which
have essentially shut down film and series production.
There will be more of the same next week … you can
bet on it!