For the second time in this year’s Best Picture Oscar derby one of the candidates making its move to the home entertainment market place has literally been kicked to the curb in terms of an official PR rollout.
It is both disgraceful and comically unprofessional that certain groups can’t get their act together when it comes to getting the news out on the release of a Best Picture contender, especially when you are talking about a film that has pulled in over $100 million at the box office.
If you’ll recall, last week it was Sony Pictures Home Entertainment’s staller publicity department fumbling the DVD and Blu-ray announcement for Zero Dark Thirty. They simply deferred to amazon.com and other online retailers to carry their water.
This week the guilty party is Anchor Bay Entertainment and their Apr. 16 rollout of Blu-ray and DVD SKUs for The Weinstein Company film production of writer/director Quentin Tarantino’s Django Unchained. Usually the Anchor Bay PR people are at the top of their game in circulating the news and details on forthcoming product … certainly a film of this magnitude would not be getting the bum’s rush when it comes to the home entertainment release announcement.
For the record, the ARR comes in at 112 days and the box office tally for the film’s domestic multiplex run currently stands at $157.4 million.
We were fair to the publicity people over at Sony Pictures Home Entertainment last week in pointing out that sometimes the good folks over at theatrical distribution prevail upon home entertainment to “slow walk” a title that is doing particularly well at the box office. It happens … you are just stuck with having to look silly as retailers are ahead of you by a week or two with the news.
So to be fair to those handling the PR push for Django Unchained (or the lack there of), there is the distinct possibility that Harvey and Bob Weinstein may have their fingers in the middle of this one … they can be notoriously hands-on when it comes to the self-promotion of their film productions, especially one of this magnitude.
Maybe the approvals haven’t come through yet … in the meantime the sales people may (again, acting in their own best interests) have simply “leaked” the news.
Indeed, the brothers could be preoccupied with the late charge of The Silver Linings Playbook and have simply lost focus on what the next steps (distribution-wise) are for Django Unchained. You can’t blame them … it is not often that producers have two Best Picture nominees in the same year.
The alternative is — and it would be a real hoot-and-a-half if it were even remotely possible — that somehow the PR brains over at Sony Pictures Home Entertainment have gotten involved with advice on how to bungle a Best Picture launch. At least there would be some consistency in that!
As to bonus features … nada at this time.
To download this week's complete edition of the DVD and Blu-ray Release Report: DVD & Blu-ray Release Report