With a Best Picture Oscar nomination all but certain, 20th Century-Fox Home Entertainment used the cover of the Thanksgiving holiday weekend to bury any potential media coverage of director David Fincher’s Gone Girl and its arrival as both Blu-ray and DVD product offerings on Jan. 13.
You would think that a box office tally of $156.8 million in the domestic market and multiple Oscar nominations in the offing, the home entertainment group would have cranked up the PR and marketing efforts for this one, but sadly, no.
In keeping with its recent policy of minimalist support for new theatrical hits making their way to the home entertainment market place there will be little, if any, effort expended in promoting the Gone Girl’s debut.
With Oscar nominations to be revealed on Jan. 15 it appears that — and this is only a guess — 20th Century-Fox Home Entertainment figures that the Jan. 13 street date will be sufficient enough as a marketing and PR effort to garner some sales from those who happen to stumble upon SKUs at retail.
For the record the ARR is 102 days.
The only confirmed bonus feature is commentary from director David Fincher on the Blu-ray edition.