It is nice to see advice taken, even if the DVD & Blu-ray Release Report was
likely not the cause-and-effect agent.
In last week’s edition of the DVD & Blu-ray Release Report the subject of Walt Disney Studios
Home Entertainment’s smart move in not doing a lemmings-off-the-cliff follow-on
announcement for Pete’s Dragon on the same street date as Spielberg’s The
BFG was examined.
The backstory of that goes something like this, Disney made
a long-lead announcement for The BFG on Dec. 6, which was all
well and good. Then about two weeks ago
Universal Pictures Home Entertainment literally crushed that with a Dec. 6
announcement of their own for both Jason Bourne and The
Secret Life of Pets.
We gave Walt Disney Studios Home Entertainment kudos for not
placing Pete’s Dragon in that mix, but targeting Nov. 29 as a better
release option. Picking Dec. 6 would
have been a pretty typical release pattern — long lead for one theatrical title
and then a follow-on announcement for a second theatrical product offering on the
same date.
The idea is that you build a
street-date Tuesday “island” and then expand upon that real estate, but when a
rival studio comes along with even bigger titles, that strategy goes right out
the window.
On Tuesday morning of this past week the payoff came when an
email arrived from Disney … The BFG has been moved to Nov.
29. How sweet it is!
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