Lionsgate Home Entertainment is a hot mess. They have a new website, which is pretty
much worthless. They have (had, it is
unclear of the current status) an outside PR firm that is both arrogant and
incompetent … and their representative at that firm suddenly no longer works
there.
These all seem like improvements, but they are
really nothing more than cosmetic … like shuffling the deckchairs on The
Titanic.
For example, Ingram’s videoeta.com website on
Wednesday (Apr. 10) of this past week began posting that writer/director Tyler
Perry’s latest entry in the Medea film franchise series, A Madea
Family Funeral, would be heading home on June 4
as both DVD and Blu-ray/DVD Combo Pack editions.
The “new and improved” Lionsgate website confirms
exactly that, but offers no details.
Some things just never change.
If you are Tyler Perry, a filmmaker who has
delivered hit and after hit for the studio, you’d expect at least some effort
put forth in promoting your films in the home entertainment marketplace. But maybe he too realizes that expecting
such respect is just exercise.
As to A Madea Family Funeral, ticket
sales to date are a solid $72.1 million and the home entertainment ARR comes in
at a current industry average of 95 days.
Bonus features?
We refer you to Lionsgate Home Entertainment’s fancy new website for
those details (good luck).
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