Universal Pictures Home Entertainment has selected Sept. 14 as the street date for a three-SKU helping of writer/director Tom McGrath’s The Boss Baby: Family Business.
The ARR is a swift-to-market 74 days and box office receipts currently stand at $50.4 million, down sharply from the 2017 original Boss Baby theatrical run, which generated $175 million in box office coin. The big falloff is likely a combination of Covid-19 Delta Variant panic — propelled by the legacy media — and the decision by Universal to day/date the film’s launch with its Peacock streaming platform.
Whether that strategy works for a film with a reported production budget of $82 million is for the brass (and accountants) at Comcast to decide … the practice seems very cannibalistic, but perhaps there is method in the madness.
Planned for release are Combo Pack editions for the 4K Ultra HD (with Blu-ray) and Blu-ray (with DVD) formats, plus a stand-alone DVD edition.
Bonus features include the new short animated film titled Precious Templeton: A Pony Tale, the featurette “Never Grow Up: The Big Babies Behind The Boss Baby: Family Business,” the interactive feature titled “Boss Baby Art Class: How to Draw“ and the Ariana Greenblatt music video, “Together We Stand.”
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