Lionsgate Home Entertainment Tabs Mar. 28 For The Home Entertainment Launch Of Director Jean-François Richet’s Plane

In what is as rare these days as four-leaf clovers on a winter’s day, but Lionsgate Home Entertainment did the smart thing with director Jean-François Richet’s thriller, Plane, starring Gerard Butler and Mike Colter. 

What was this “smart thing?”   The studio didn’t throw a viable theatrical release into the streaming blender — a place where movie after movie with multi-million-dollar budgets go to die —  instead, the studio took the film out theatrically in January and generated $30.8 million in ticket sales. 

Plane is now set for the home entertainment packaged media marketplace as a full-spread launch on Mar. 28.   The ARR for that date works out to 74 days.

Planned for release are Combo Pack editions for the 4K Ultra HD (with Blu-ray) and Blu-ray (with DVD) formats, plus a stand-alone DVD purchasing option.

Bonus features include a trio of production featurettes — “This is Your Captain,” “Plane Clothes” and “Brace for Turbulence.”