Geeze, what effort does it take on the part of a studio to promote a film that they plowed over $50 million into on the production side? The theatrical launch, as it turned out, was a ho-hum effort that didn’t achieve the opening stanza numbers projected, which means that the marketing effort wasn’t there.
That shipped sailed, nothing you can do about it.
So, it fell to home entertainment packaged media as the next step in the process to cut into some of the red ink generated by the theatrical campaign underperforming. After all, it is a Sam Rami-produced film, and it did manage to pull in $31.9 million in ticket sales — that creates some awareness and it has a solid pedigree, all of which is helpful.
What are we talking about? This would be the writing and directing team of Scott Beck and Bryan Woods’ sci-fi thriller 65, starring Adam Driver and Ariana Greenblatt (In the Heights, Awake … perhaps better known as Daphne Diaz in the Stuck in the Middle sitcom series).
We tried for confirmation twice from Sony Pictures Home Entertainment, but it was just crickets. They must be busy as the focus these days is on losing millions upon millions of dollars on streaming. We must assume that there is little time left to push home entertainment packaged media sales (which is highly profitable).
Nevertheless, orders are being taken at multiple sites for a May 30 delivery, including confirmation (of sorts) from Ingram’s Videoeta platform. We are going with it … a stand-alone DVD edition, plus Combo Packs for both the Blu-ray (with DVD) and 4K Ultra HD (with Blu-ray) are being offered.
For the record, the ARR comes in at 81 days.
Bonus features appear to be limited to deleted and extended scenes, plus a trio of featurettes — “Creating the World of 65,” “Primordial Planet” and “Final Show: Concepts to Screen.”
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