Universal Pictures Home Entertainment Locks Into Aug. 15 For The Release Of DVD And Blu-ray/DVD Combo Pack Editions Of Director Wes Anderson's Asteroid City

Universal Pictures Home Entertainment will be bringing director Wes Anderson’s Asteroid City to the home entertainment packaged media marketplace in lickety-split fashion on Aug. 15.

The film opened theatrically on June 16, so the ARR works out to just 60 days for a film that currently has a domestic box office tally of $27.6 million.  

The current average for films with a similar profile (box office take in excess of $25 million) is 78.6 days.

Planned for distribution are a stand-alone DVD selection as well as a Blu-ray/DVD Combo Pack edition.

It was perhaps a bit unfortunate that Anderson’s film was released in mid-June theatrically.   Asteroid City is not the type of film that can openly compete with the big tent pole releases that arrive in the summer, which means that right after it opened, the film was likely shuffled down the hall in your local multiplex (fewer seats) to make room for the “bigger” releases.

A VOD window was also announced three weeks into the film’s run, which enabled “helpers” to move physical media product offerings into the consumer sphere a good month ahead of the legitimate SKUs that are on their way from Universal.

As to bonus features, there are five production featurettes — “The Making of Asteroid City,” “Desert Town,” “Doomsday Carnival,” “Montana and Ranch Hands” and “The Players.”