Director Justin Simier's Haunted Mansion Arrives In The Home Entertainment Packaged Media Marketplace From Walt Disney Studios Home Entertainment On Oct. 17

Walt Disney Studios Home Entertainment has selected Oct. 17 as the release date for a full spread of home entertainment packaged media buying selections for director Justin Simien’s Haunted Mansion.

 

The ARR* works out to 81 days and the domestic box office haul was $64.7 million.

 

Planned for distribution are Combo Pack editions for both the 4K Ultra HD (with Blu-ray) and Blu-ray (with DVD) formats, plus a stand-alone DVD SKU.

 

The studio has inserted an Oct. 04 VOD purchasing window (also Disney+ streaming), which means that inevitability the professional “helper” community will have a two-week window to unload their own Blu-ray editions to unsuspecting consumers.   The studio provides a pristine master and the “helpers” deliver a quality product (they have it down to a science), with slick packaging and many consumers may not fully realize that the product they purchase is not quite on the up-and-up.

 

Bonus features include a gag reel, eight deleted scenes and two featurettes — “Making Haunted Mansion” and “999 Happy Haunts.”

 

*ARR is short for Asset Rollover Rate, which measures the number of days between a film’s theatrical launch and its subsequent move to the home entertainment marketplace.