Walt Disney Studios Home Entertainment Tabs June 24 As The Street Date For The Full-Spread Physical Media Rollout Of Director Marc Webb's Snow White

One can only imagine Louis B. Mayer’s reaction to the media stunts pulled by Rachel Zegler with respect to her starring role in the live-action remake of Snow White.   She’d never work in Hollywood again (O.K., maybe over on Poverty Row)!

The late Roger Corman could have made one hundred commercial films (or more) with what Walt Disney Studios plowed into this turkey.   But once things went south with director Marc Webb’s Snow White there was no turning back.

Each group within the studio was handed the task of salvaging what they could.   Those in charge of theatrical distribution managed to generate $86.1 million in ticket sales during the film’s domestic theatrical run.

Now comes the home entertainment challenge … what can you generate in physical media sales to help offset the red ink?   The street date for the full-spread launch of Snow White will be June 24.   This yields an ARR of 95 days.

Planned for distribution are Combo Pack editions for both the 4K Ultra HD (with Blu-ray) and Blu-ray (with DVD) formats, plus a stand-alone DVD purchasing option.

Physical media competition from the online pirate community — what we call “Helpers” — begins on May 13 with the opening of the Premium VOD window.   This means that Blu-ray editions (the format of choice for its bandwidth) will be in the marketplace six full weeks before the arrival of Walt Disney Studios Home Entertainment’s legitimate versions.

Bonus nuggets, which will be limited to the 4K Ultra HD and Blu-ray editions, include a “Sing Along” viewing option, deleted scenes, a blooper reel and a trio of featurettes — “Fearless, Fair, Brave and True: The Making of Snow White,” “Merry Tunes” and “Fairy Tale Fashion.”