Friday, April 8, 2016

4K Ultra HD Day-And-Date Edition Will Be Apart Of Lionsgate Home Entertainment's May 31 Home Entertainment Launch Of The Gods Of Egypt

DVD & Blu-ray Release Report, The Gods of Egypt, Ralph TribbeyLionsgate Home Entertainment’s mega-buck epic, The Gods of Egypt, will be released on May 31 as a four-SKU selection of home entertainment products. 

On that date, consumers will be able to choose between either stand-alone DVD or Blu-ray editions, plus those willing to go upscale can purchase a Blu-ray/DVD Combo Pack presentation that includes a 3D viewing option (two Blu-rays and a DVD).   

And for those into the newly launched 4K Ultra HD format, Lionsgate Home Entertainment will be delivering a day and date 4K Ultra HD/Blu-ray Combo Pack edition as well.

Domestic box office receipts were a disappointing $30.5 million, and for the record, the ARR is a very swift-to-market 81 days.   Bury your losers and move on.

Indeed, if those reported production costs of $140 million for The Gods of Egypt are any where close to the mark, then someone is absorbing quite a bit of red ink on this one.   Throw in another $20 million to $30 million in P&A (just for the domestic launch) and you can begin to see why Lionsgate stock has been in the tank of late — $41 per share in November and down to just half of that as April begins.

When you do the math, the studio has shed about $3 billion in market capitalization in just five months.   Ouch!   

DVD & Blu-ray Release Report, The Gods of Egypt, Ralph Tribbey
Part of that is directly related to the end of the Hunger Games franchise, which was handled very poorly by the home entertainment division with their feeble PR and marketing efforts (that was an unapologetically self-inflicted wound).  

That’s a tough film franchise to replace, but the same could have been said for the studio when Saw came to an end … Lionsgate got through that.

The other big chop to the stock price can be attributed to this film.  It’s simply not the next Mummy film franchise … reviews were generally on the negative side, which were more of a PC reaction to the casting of “white actors” (Gerald Butler, Brenton Thwaites, etc.) in the lead roles than an honest critique of the film itself.   

Criticize a film for bad acting, or a poor script or even botched production values, but The Gods of Egypt is a bad movie because the actors are white?  Please, that’s just stupid — PC run amok these days.   In all fairness, the film is lovely to look at and it is entertaining, but sadly, it is simply not the next Mummy film franchise.    

As to bonus goodies, the featurettes titled “The Battle for Eternity: Stunts” and “A Window into Another World: Visual Effects” are common to all release configurations. 
DVD & Blu-ray Release Report, The Gods of Egypt, Ralph TribbeyExclusive to the Blu-ray editions are four additional featurettes — “A Divine Vision: Creating a Cinematic Action Fantasy,” “Of Gods and Mortals: The Cast,” “Transformation: Costume, Make-up & Hair” and “On Location: Shooting in Australia” — and deleted storyboards (that’s a new one; deleted scenes yes, deleted storyboards … scenes that were never filmed, interesting).

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