If it happens once, twice or even a few times you can reasonably chalk it up to some random happenings related to the distribution schedule, or business affairs slow to give approvals or even over-eager retailers anxious to grab their “fair share” of the revenue pie.
But when it happens literally every week, then there is something amiss; something mechanically out of sync with the way things should work in the home entertainment market place these days.
The latest theatrical release with a domestic box office take in excess of $25 million to get a street date — without an official announcement from the respective studio’s home entertainment division — is director Kevin Reynolds’ biblical mystery, Risen.
Everyone, but Sony Pictures Home Entertainment, has confirmed that May 24 will be the street date for DVD, Blu-ray and 4K Ultra HD/Blu-ray Combo Pack editions. That date yields a swift-to-market ARR of just 95 days. Ticket sales currently stand at $36.7 million.
We suspect that VOD/HD windows, based on theatrical revenue performance measurements, are the driving mechanism triggering the dates for availability windows of the various viewing platforms. The PR people can’t seem to get the approvals necessary to get a proper press release out in front of the rush of retail and distributor date leaks.
Despite not having an official press release Sony Pictures Home Entertainment, we already know what the special features will be for this story about Tribune Clavius (Joseph Fiennes) and his mission to discover what happened to the body of the crucified Jesus. Thank you, Walmart (Canada).
All SKUs will feature a commentary option (unspecified, but likely to be director Kevin Reynolds — Tristan + Isolde, The Count of Monte Cristo, Waterworld, Robin Hood: Prince of Thieves, etc.) and a pair of featurettes — “The Mystery of the Resurrection: Making Rise” and “Creating A.D. Jerusalem: Script to Screen.” Exclusive to the Blu-ray and 4K Ultra HD/Blu-ray Combo Pack editions are deleted scenes and the additional featurette titled “The Battle of the Zealots Deconstructed.”