If it happens once, twice or even a few times you can
reasonably chalk it up to some random happenings related to the distribution
schedule, or business affairs slow to give approvals or even over-eager
retailers anxious to grab their “fair share” of the revenue pie.
But when it happens literally every week,
then there is something amiss; something mechanically out of sync with the way
things should work in the home entertainment market place these days.
The latest theatrical release with a domestic box office
take in excess of $25 million to get a street date — without an official
announcement from the respective studio’s home entertainment division — is director
Kevin Reynolds’ biblical mystery, Risen.
Everyone, but Sony Pictures Home Entertainment, has
confirmed that May 24 will be the street date for DVD, Blu-ray and 4K Ultra
HD/Blu-ray Combo Pack editions. That
date yields a swift-to-market ARR of just 95 days. Ticket sales currently stand at $36.7 million.
We suspect that VOD/HD windows, based on theatrical revenue
performance measurements, are the driving mechanism triggering the dates for
availability windows of the various viewing platforms. The PR people can’t seem to get the
approvals necessary to get a proper press release out in front of the rush of
retail and distributor date leaks.
Despite not having an official press release Sony Pictures
Home Entertainment, we already know what the special features will be for this
story about Tribune Clavius (Joseph Fiennes) and his mission to discover what
happened to the body of the crucified Jesus.
Thank you, Walmart (Canada).

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