A certain online retailer — hint: amazon.com — decided to jump the gun over the weekend and make an announcement (via pre-orders) about 20th Century-Fox Home Entertainment’s home entertainment launch of director Justin Kurzel’s Assassin’s Creed.
According to them this will take place on Mar. 21 as a four-SKU product offering … date was quickly confirmed when Best Buy followed with an exclusive SteelBook offer on the same date.
The ARR works out to a swift-to-market 88 days and domestic ticket sales currently stand at $54.1 million.
The Assassin’s Creed array of products are: A double-disc Blu-ray “Collector’s Edition,” which features both 2D and 3D viewing options; a Blu-ray/DVD Combo Pack; a stand-alone DVD presentation and a 4K Ultra HD/Blu-ray Combo Pack.
Update: 20th Century-Fox Home Entertainment made it official this past week, confirming the date as Mar. 21 and providing details as to the bonus materials.
A multi-part behind-the-scenes production documentary, titled “Take the Pledge: Behind the Scenes of Assassin's Creed,” includes the following: “Legacy of Assassin’s Creed,” “Becoming an Assassin,” “Tools of the Trade,” “In the Realm of Realism” and “Swift Moves and Stealth Maneuvers.” There are also two video sessions with filmmaker Justin Kurzel (discussing deleted scenes and production design) and a series of still galleries covering the set, concept, costumes and weapons art.
In other news, it was a carefully crafted public relations campaign that spread the word that Oscar-winning director Warren Beatty would be returning to the screen in a film written and directed by himself and one in which he also stars as none other than Howard Hughes.
The film in question is Rules Don’t Apply, which is a beautifully crafted salute to Hollywood during the 1950s. As a result of this PR push there was quite a bit of anticipation about what Beatty had crafted.
The film opened at Thanksgiving and no one came. It died. Home entertainment to the rescue!
20th Century-Fox Home Entertainment is making it available as both Blu-ray and DVD product offerings on Feb. 28. That date yields an ARR of 95 days, and, as mentioned, box office receipts were a very disappointing $3.6 million.
Bonus goodies including a making-of featurette titled “This is Rules Don’t Apply” and the Lily Collins’ music video “The Rules Don’t Apply.”