Walt Disney Home Entertainment gets it right with the home entertainment launch of director Brad Bird’s animated smash hit, Incredibles 2. When you have gold, there is no reason to rush to market. Take it slow, pick your spot and maximize sales. That’s gold!
Instead of a theatrical to home entertainment window of 88 or 95 days, which is the new normal, Disney street-date selection of Nov. 6 — for a three-SKU helping (plus Best Buy and Target exclusives) of Incredibles 2 — works out to an ARR of 144 days.
With domestic box office receipts of $602.6 million (and counting), the studio can, and did, pick a street-date Tuesday that works best for them. Nov. 6 is just fine. Perfect.
As to SKU configuration, there will be a stand-alone DVD edition, a Blu-ray/DVD Combo Pack and a 4K Ultra HD/Blu-ray Combo Pack selection.
As to bonus nuggets — and there are quite a few — Disney begins with commentary from the animation team, which includes Alan Barillaro (The Incredibles, WALL-E, Brave, etc.), Tony Fucile (The Incredibles, Coco, Brave, etc.), Dave Mullins (Coco, Inside Out, The Incredibles) and Bret Parker (yes, he too was part of The Incredibles team, plus Brave, Monsters University and more).
There are also ten deleted scenes, outtakes, the mini-movie titled Auntie Edna and six featurettes — “Super Stuff,” “Heroes & Villains,” “Ralph Eggleston: Production Designer,” “Strong Coffee,” “Paths to Pixar: Everyday Heroes” and “SuperBaby.”
Wait, wait … there’s more. Director Domee Shi’s theatrical short film titled Bao is included here, plus a making-of featurette, character theme songs and more!