You try your best to re-launch a film franchise, but
in a crowded — make that, over-crowded — field of super hero movies even the
best of intentions go awry.
Such is the case with director Neil Marshall’s
attempt to bring Mike Mignola’s comic book creation, Hellboy, back into the
film world of super heroes.
Titled Hellboy, not
to be confused with filmmaker Guillermo del Toro’s 2004 film release of Hellboy, this
Hellboy
under-performed at the box office when it opened in mid-April … pulling in just
$21.9 million (on a reported production budget of perhaps $50 million, plus
P&A).
It falls to Lionsgate Gate Home Entertainment to try
and recoup some of that red ink with a home entertainment packaged media push,
which takes the form of a three-SKU product offering that streets on July 23.
That release date yields an ARR of 102 days.
![Lionsgate Home Entertainment Targets July 23 For The Home Entertainment Launch Of The Hellboy Reboot DVD & Blu-ray Release Report, Ralph Tribbey](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEii82QlE0aIClkrGsAsVZdKlRfXH62sjc2uJcVbxJRr5ULZmqjBnulPLxi62GMO-M8xYP1KuujLFYKJpbM8_P_x-9f384qAYcKw0bSKupu7M28mD938kK7BGrba-Zlu-bb5yUOCxieqKcPV/s320/Hellboy+Photo.jpg)
Bonus features common to all three of the release
configurations include deleted scenes and something called “Previsualizations”
(we think that might be the title of a featurette, but details were lacking in
the press release).
Exclusive to the Combo Pack SKUs is the three-part
production “documentary” titled ““Tales of the Wild Hunt: Hellboy Reborn.”
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