Lionsgate Home Entertainment Targets July 23 For The Home Entertainment Launch Of The Hellboy Reboot

You try your best to re-launch a film franchise, but in a crowded — make that, over-crowded — field of super hero movies even the best of intentions go awry.

Such is the case with director Neil Marshall’s attempt to bring Mike Mignola’s comic book creation, Hellboy, back into the film world of super heroes.   

Titled Hellboy, not to be confused with filmmaker Guillermo del Toro’s 2004 film release of Hellboy, this Hellboy under-performed at the box office when it opened in mid-April … pulling in just $21.9 million (on a reported production budget of perhaps $50 million, plus P&A).

It falls to Lionsgate Gate Home Entertainment to try and recoup some of that red ink with a home entertainment packaged media push, which takes the form of a three-SKU product offering that streets on July 23.

That release date yields an ARR of 102 days.

Planned for release are Combo Pack editions for the 4K Ultra HD (with Blu-ray) and Blu-ray (with DVD) formats, plus a stand-alone DVD edition.

Bonus features common to all three of the release configurations include deleted scenes and something called “Previsualizations” (we think that might be the title of a featurette, but details were lacking in the press release).

Exclusive to the Combo Pack SKUs is the three-part production “documentary” titled ““Tales of the Wild Hunt: Hellboy Reborn.”