Universal Pictures Home Entertainment will be going
into the record books on July 7 with the home entertainment launch of the most
expensive direct-to-video release EVER!
The film in question is the $90 million production
of the directing team of Walt Dohrn and David P. Smith’s Trolls
World Tour, which was all set for a
national theatrical rollout — the money
spent on promotion and advertising — and then theatres shutdown over the
Covid-19 pandemic.
Shelve it?
Universal Studios had that choice to make, but instead elected to use
the advertising and the awareness that had been built up for the Trolls
World Tour film and take it on-line to
salvage what they could.
The process continues on July 7 with a three-SKU home
entertainment package media offering, which includes Combo Pack editions for
both the 4K Ultra HD (with Blu-ray) and Blu-ray (with DVD) formats. There will also be a stand-alone DVD
edition.
As to bonus goodies, all of the release SKUs include
a “Dance Party” viewing option. There is
also a commentary option from filmmakers Walt Dohrn (voice-actor-turned-director
who co-directed the first Trolls
movie) and David P. Smith (first theatrical effort … three-time Emmy nominee
for The Mr. Peabody & Sherman Show),
who are joined by producer Gina Shay (other producer credits include Trolls,
Shrek Forever After, Pocahontas II: Journey to a New World, Jimmy Neutron: Boy
Genius, etc.).
Also common to all three release configurations are
four featurettes — “Tiny Diamond Goes Back to School,” “Trolls Dance Academy,”
“Trolls World Tourist Map” and “Trolls Perfect Harmony.”
Exclusive to the Blu-ray and 4K Ultra HD Combo Pack
editions are deleted scenes and the additional featurette titled “Trolls World
Tour Backstage.”
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