There is that scene from Apocalypse Now when Lieutenant
Colonel Kilgore (Robert Duvall) strides boldly along the beach — seemingly
oblivious to the incoming mortar fire — and says, “I love the smell of Napalm
in the morning.”
He rambles on for a bit, then hits us with “Smelled like
victory.” Perfect.
The same holds true for film franchises, in a metaphorical sense,
they “smell like victory.” The studio
brass love that smell of Napalm in the morning when those box office grosses
come rolling in for their latest “carpet-bombed” theatrical rollout (3,000
screens and more). There is that certain
“aroma of success” from the latest installment in a carefully nurtured set of
film sequels.
Such is the case with Paramount Home Media Distribution’s
Jan. 29 DVD and Blu-ray/DVD Combo Pack (with UltraViolet) of the directing team
of Henry Joost and Ariel Schulman’s Paranormal Activity 4. Victory in every sense of the word!
This “haunted house” film franchise has quickly become an
annual Halloween event. The trick is
sustaining it … being creative; new twists and turns. With Paranormal Activity 4, the
filmmakers did just that with new characters (plus a visit from old “friend” …
or is that “fiend?”) and plenty of new creepy goings-on.
With a domestic box office take of $53.8 million, the odds
favor a fifth installment or some creative spin-off that pretty much acts as a
fifth film entry in the series by Halloween of next year. Bet on it!
In the meantime, the Jan. 29 home entertainment release date
for Paranormal
Activity 4 yields an ARR that works out to 102 days.
Fans of the series will have a choice of either the R-rated
theatrical release or an uncut version of the film as viewing options — that’s
for both the DVD and the Blu-ray/DVD Combo Pack. Exclusive to the Blu-ray SKU is 30 minutes of
“found footage” presented as “The Recovered Files.”
To download this week's complete edition of the DVD and Blu-ray Release Report: DVD & Blu-ray Release Report
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