One thing about theatrical releases, there are no second chances (Tom Laughlin’s Billy Jack aside). The film arrives at the local multiplex and audiences have to figure it out lickity-split or it is gone.
Such appears to be the case with producer Josh Schwartz’s debut directorial effort, Fun Size, which arrives on Blu-ray and DVD (with UltraViolet) courtesy of Paramount Home Media Distribution on Feb. 19.
The ARR is 116 days and the box office take was on the light side at $9.4 million.
Schwartz, the successful producer, writer and developer of such TV series as Chuck, Gossip Girl and Hart of Dixie appears to be the victim of some interesting choices in the marketing and distribution of this Victoria Justice film comedy.
First, the title, Fun Size … what is that all about? Fun Size as in large? Doesn’t seem to fit Victoria Justice. No matter, you can overcome goofy film titles.
Second, don’t dig the hole deeper. The Nickelodeon brand is a solid point of light for parents with small kids looking for entertainment along the lines of Dora the Explorer, Bubble Guppies and Go, Diego, Go!
There is a time when using the brand might, just might, create some confusion as to who the intended audience might be. Fun Size is a teen comedy along the lines of Easy A, Don't Tell Mom the Babysitter's Dead and Sydney White.
Fun Size skews older than the Nickelodeon brand implies and that means that the target audience might not get the message. Remember: Do it quickly — in terms of the message — or the window is gone.
Fortunately, there is this little thing called home entertainment — DVD, Blu-ray and the like — so Paramount Home Media rides to the rescue with a second chance to get the word out that Fun Size is actually a teen comedy starring Victoria Justice. It’s fun; plenty of laughs; enjoyable viewing … and there is nothing too over the line to make parents wince.
Bonus features include a gag reel, deleted scenes and a pair of featurettes, including one titled, “Unwrapped: The Making of Fun Size.” There is also the Carly Rae Jepsen music video, “This Kiss.”
Also on the release calendar from Paramount Home Media Distribution is the Showtime production of The Borgias: The Complete Second Season. The street date for the double-disc Blu-ray and three-disc DVD sets is pegged for Mar. 26.
Bonus features include the featurette titled “The World of Borgias,” plus “Behind-the-Scenes” and cast interviews.
To download this week's complete edition of the DVD and Blu-ray Release Report: DVD & Blu-ray Release Report