Warner Bros. Home Entertainment doubled-back this week with a surprise Sept. 1 street-date for George Miller’s long-awaited reboot of the Mad Max series, Mad Max: Fury Road. This will be a three-SKU product offering — the traditional DVD (a double-disc affair) and Blu-ray/DVD Combo Pack configurations, plus a 3D/2D Blu-ray/DVD Combo Pack edition.
The ARR is 109 days and domestic ticket sales were a robust $151 million.
With San Andreas getting an Oct. 20 release date last week, it appeared certain that this Tom Hardy and Charlize Theron all-action thriller would also be given an October release window as well, but sharp eyes over at Warner Bros. must have spotted that wide open street-date Tuesday on the first of September and jumped all over it.
Whatever street date given to Mad Max: Fury Road — either before or after Labor Day — will be just fine for fans eager to crank up the volume and enjoy the wasteland action.
The so-called “Hollywood” studios had nothing in the way of new hit theatrical releases (those films grossing in excess of $25 million) planned for Aug. 18, Aug. 25 or Sept. 1, which is exceedingly rare to go so many street-date Tuesdays in a row without something to stir action at retail. This solves at least one of those release window vacancies — indeed, during this entire three week period there is only one other film set for DVD and Blu-ray that has generated ticket sales in excess of $10 million (Sony Pictures Home Entertainment’s Aloha on Aug. 25, which rides home with $21 million at the box office).
Back in 1981, filmmaker George Miller released The Road Warrior, starring Mel Gibson, which was a monster hit that delivered some of the best action scenes ever put to film — the finale was a stunner! In 1985, we got Mad Max Beyond Thunderdome, which was a huge disappointment … a franchise killer!
After 30 years, Miller finally returned to the energy of The Road Warrior and took the best of that film and extended throughout Mad Max: Fury Road, basically The Road Warrior on steroids. It did not disappoint … and the ending left it open for further adventures.
The bonus features are common to all three SKUs (basically the bonus DVD disc can be stripped out later on) and include: deleted scenes and a half-dozen featurettes — “Maximum Fury: Filming Fury Road,” “Mad Max: Fury on Four Wheels,” “The Road Warriors: Max and Furiosa,” “The Tools of the Wasteland,” “The Five Wives: So Shiny, So Chrome” and “Fury Road: Crash & Smash.”
The two Blu-ray SKUs include UltraViolet.
Tabbed for Sept. 29 is writer/director Doug Ellin’s Entourage. The ARR for that street date comes in at 116 days and the box office take was a lackluster $32.2 million.
Warner Bros. Home Entertainment will be making available a DVD edition as well as a Blu-ray/DVD Combo Pack SKU (with UltraViolet), with all of the bonus goodies exclusive to the latter (save deleted scenes, which will be common to both).
This Blu-ray exclusives include a gag reel and five production featurettes — “The Gang: Still Rockin’ It,” “Hollywood, Baby!,” “The Making of Hyde,” “Meet the Newest Member of Entourage” and “Lucas Ellin is Jonah Gold.”