20th Century-Fox Home Entertainment made the correct guess when it came to the way they positioned their Best Picture candidates for their respective moves from theatrical venues to the home entertainment marketplace.
With three in the running — The Post, Three Billboards Outside Ebbing, Missouri and The Shape of Water — one of these had to be released prior to the Oscar telecast (“we don’t think it will win Best Picture”), the next would follow two weeks after the broadcast to catch the theatrical bounce from winning Best Picture and the last would arrive sometime after that. (also not Best Picture … the timing so as to not to step on the sales or PR for the actual Best Picture winner). It is tricky stuff, but Fox got it right.
First, Three Billboards Outside Ebbing, Missouri was released on Feb. 27 as DVD, Blu-ray and 4K Ultra HD product offerings, which was one week prior to the Oscar awards show on ABC. Next, The Shape of Water was announced for Mar. 13, which gave it time to pull in some extra coin at the box office (following its predicted Best Picture win) prior to the home entertainment push.
That left director Steve Spielberg’s The Post, which had Oscar nominations for Best Picture and Best Actress (Meryl Streep), as the last film to get an announcement date for DVD, Blu-ray/DVD Combo Pack and 4K Ultra HD/Blu-ray Combo Pack editions. The street date will be Apr. 17.
The ARR for that mid-April date is 116 days and the domestic box office haul currently stands at $80.4 million.
Bonus features included five production featurettes — “Layout: Katharine Graham, Ben Bradlee and The Washington Post,” “Editorial: The Cast and Characters of The Post,” “The Style Section: Re-Creating an Era,” “Stop the Presses: Filming The Post” and “Arts and Entertainment: Music for The Post.”