20th
Century-Fox Home Entertainment made the correct guess when it came to the way
they positioned their Best Picture candidates for their respective moves from
theatrical venues to the home entertainment marketplace.
With three in the running
— The
Post, Three Billboards Outside Ebbing, Missouri and The
Shape of Water — one of these had to be released prior to the Oscar
telecast (“we don’t think it will win Best Picture”), the next would follow two
weeks after the broadcast to catch the theatrical bounce from winning Best
Picture and the last would arrive sometime after that. (also not Best Picture
… the timing so as to not to step on the sales or PR for the actual Best
Picture winner). It is tricky stuff,
but Fox got it right.
First, Three
Billboards Outside Ebbing, Missouri was released on Feb. 27 as DVD,
Blu-ray and 4K Ultra HD product offerings, which was one week prior to the
Oscar awards show on ABC. Next, The
Shape of Water was announced for Mar. 13, which gave it time to pull in
some extra coin at the box office (following its predicted Best Picture win)
prior to the home entertainment push.
That left director Steve
Spielberg’s The Post, which had Oscar nominations for Best Picture and Best
Actress (Meryl Streep), as the last film to get an announcement date for DVD,
Blu-ray/DVD Combo Pack and 4K Ultra HD/Blu-ray Combo Pack editions. The street date will be Apr. 17.
The ARR for that
mid-April date is 116 days and the domestic box office haul currently stands at
$80.4 million.
Bonus features included
five production featurettes — “Layout: Katharine Graham, Ben Bradlee and The
Washington Post,” “Editorial: The Cast and Characters of The Post,” “The Style
Section: Re-Creating an Era,” “Stop the Presses: Filming The Post” and “Arts
and Entertainment: Music for The Post.”
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