Universal Pictures Home Entertainment announced this past week that writer/director Timur Bekmambetov’s timely media propaganda thriller, Profile, will finally be heading home after an extended journey on Aug. 10 as both DVD and Blu-ray editions.
The ARR comes in at 88 days with box office receipts from the film’s limited domestic theatrical run currently standing at $1.7 million.
Based on Anne Erelle’s tell-all 2015 book “In the Skin of a Jihadist,” the film opened on the festival circuit in 2018 with its debut at the Berlin International Film Festival in February and then worked the international circuit for the balance of the year before dropping out of sight.
Universal’s Focus Features acquired the rights in March of this year and moved it into theatres domestically in mid-May.
Valene Kane (Rogue One: A Star Wars Story) stars as Amy, a journalist working out of the U.K. who has gone undercover as a recruiter for ISIS to expose their shadowy social media propaganda network, but ends up going over to the dark side. Based on Anna Erelle’s (a fictitious name … she now lives off the grid under a sentence of death by ISIS) own experiences, the film got lost in the Covid-shuffle and had a domestic theatrical launch before a number of states fully opened back up and thus arrives in the home entertainment marketplace on Aug. 10 after a three-and-a-half-year journey almost unseen.
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