With a shrug of the
shoulders and a ho-hum publicity launch effort, Lionsgate Gate Entertainment
appears to be trying to fly under the radar with its Mar. 13 home entertainment
release of DVD and Blu-ray/Combo Pack editions for actor/director James Franco’s
The
Disaster Artist.
The film earned Franco
the Golden Globe for Best Performance by an Actor in a Motion Picture - Musical
or Comedy, but the Mar. 13 street date selected by Lionsgate Home Entertainment
all but assures that there will be hard-to-come-by sales action for the film in
the home entertainment marketplace as it will be up against (get ready, it’s a
long list) the likes of Warner Bros. Home Entertainment’s Justice League, both 20th
Century-Fox Home Entertainment’s The Shape of Water (the likely Best
Picture-winner) and Ferdinand (competing in the Best Animated Picture category),
Universal Pictures Home Entertainment’s I, Tonya (both Best Actress and Best
Supporting Actress nominations) and even Sony Pictures Home Entertainment has
one of the Best Actor contenders on that same mid-March street date with Call
Me by Your Name.
You would think that both
A24 and producer/director James Franco would have to be just a little miffed
over that bit of strategic planning … but, as they say, “oh well.”
The ARR is 102 days and
domestic box office revenues currently stand right at $21 million.
Bonus features include
commentary from actor/director James Franco, his co-star (and brother) Dave
Franco and the real-life Tommy Wiseau and Greg Sestero, plus a trio of
featurettes — “Oh, Hi Mark!: Making a Disaster,” “Directing a Disaster” and “Just
a Guy Leaning on a Wall: Getting to Know Tommy.”
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