With a shrug of the shoulders and a ho-hum publicity launch effort, Lionsgate Gate Entertainment appears to be trying to fly under the radar with its Mar. 13 home entertainment release of DVD and Blu-ray/Combo Pack editions for actor/director James Franco’s The Disaster Artist.
The film earned Franco the Golden Globe for Best Performance by an Actor in a Motion Picture - Musical or Comedy, but the Mar. 13 street date selected by Lionsgate Home Entertainment all but assures that there will be hard-to-come-by sales action for the film in the home entertainment marketplace as it will be up against (get ready, it’s a long list) the likes of Warner Bros. Home Entertainment’s Justice League, both 20th Century-Fox Home Entertainment’s The Shape of Water (the likely Best Picture-winner) and Ferdinand (competing in the Best Animated Picture category), Universal Pictures Home Entertainment’s I, Tonya (both Best Actress and Best Supporting Actress nominations) and even Sony Pictures Home Entertainment has one of the Best Actor contenders on that same mid-March street date with Call Me by Your Name.
You would think that both A24 and producer/director James Franco would have to be just a little miffed over that bit of strategic planning … but, as they say, “oh well.”
The ARR is 102 days and domestic box office revenues currently stand right at $21 million.
Bonus features include commentary from actor/director James Franco, his co-star (and brother) Dave Franco and the real-life Tommy Wiseau and Greg Sestero, plus a trio of featurettes — “Oh, Hi Mark!: Making a Disaster,” “Directing a Disaster” and “Just a Guy Leaning on a Wall: Getting to Know Tommy.”