Icarus Films has tabbed
Sept. 11 as the DVD release date for documentary filmmaker Anne Georet’s Cholesterol:
The Great Bluff.
Her film is a direct
challenge to the world of medicine and 50-years of an absolute belief that
heart disease and cholesterol are linked.
The solution to that linkage has led to billions of dollars being spent
on statin drugs and the spawning of an industrialized multi-billion dollar “low
fat” food monstrosity. With Big Pharma
and food suppliers (charging a premium) making billions, what incentive is
there to actually review the data and adjust any thinking about the subject?
Georet makes the case
that studies conducted by physiologist Ancel Keys in the 1950s arrived at
conclusions that were crafted by Keys using “cherry-picked” data. Known as “The Seven Countries Study,” the
results became medical gospel.
Researchers interviewed
by Georet who proposed alternative links to heart disease, such as too much
sugar in the diet, found funding for their studies cut and their academic standing
threatened. Big bucks and the status
quo is the 800-pound gorilla in the room.
Filmmaker Anne Georet uses
a mix of interviews, with the likes of nutritionist Sylvain Duval and cardiologist
and nutritionist Dr. Michel de Lorgeril, to explain how the body uses different
“fats” and how cholesterol works. This
is coupled with investigative journalist and author Nina Teicholz (“The Big Fat
Surprise”) and her examination of the history of the “science” and the vested
interests in keeping things exactly as they are.
The topic of “good” and
“bad” cholesterol is also explored, plus there are vintage news clips and
advertising examples mixed into Georet insightful presentation.
As a bonus feature,
Icarus Films is also including Anne Georget’s documentary feature, Branding
Illness, which explores the world of pharmaceutical ads and how Big
Pharma creates “diseases” — pre-menstrual dysphoric disease as an example — and
then designs the drugs and marketing campaigns to fight the disease they have
created. Prozac, anyone?
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