It is an absolute waste of time trying to keep the
children in line. We speak of the need
of big box retailers like Best Buy and Target and their need to maximize sales
in a rigged game.
The rigged game is blockbuster DVD, Blu-ray and 4K
Ultra HD releases, especially when it comes to those being released by Walt
Disney Studios Home Entertainment. The
studio has the Disney Store, which is a captive audience with built-in
incentives to buy their home entertainment products directly from the source.
Best Buy and Target compete against this with
“Exclusive Editions” that contain extras, ranging from additional content to
unique packaging, such as SteelBook presentations. Because the game is rigged, they have every
incentive to jump announcement dates and try to lock in as many orders as
possible before the Disney Store opens up for business.
In fairness, all of the players — the studio and the
retailers — are acting in their own best interest, which often puts the PR
people at Walt Disney Studios Home Entertainment at a disadvantage. They have calendar dates to hit and
sign-offs to obtain before official word goes out … if someone jumps the gun, there
is little that they can do about it.
The latest in the “jump the gun” victims is that of
the writing/directing team of Anna Boden and Ryan Fleck’s Marvel Studios/Walt
Disney Pictures’ production of Captain Marvel. Both retailers are taking pre-orders for
June 11.
That street date yields an ARR of 95 days. Domestic box office receipts are at the
blockbuster level with $386.5 million, which means that additional entries in
the series will be likely … of note, Brie Larson’s character, Captain
Marvel/Carol Danvers, will be in the forthcoming theatrical release of Avengers:
Endgame (Apr. 22).
As for SKU configurations, there will be a
stand-alone DVD and Combo Pack editions for both the Blu-ray (with DVD) and 4K
Ultra HD (with Blu-ray) formats.
Naturally, with orders being taken before the
official studio announcement, there are no details (as of yet) with respect to
bonus features.
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