Monday, April 29, 2019

Retailers Jump The Gun With June 11 Order Taking For Walt Disney Studios Home Entertainment's Captain Marvel


DVD & Blu-ray Release Report, Ralph Tribbey
It is an absolute waste of time trying to keep the children in line.   We speak of the need of big box retailers like Best Buy and Target and their need to maximize sales in a rigged game.   

The rigged game is blockbuster DVD, Blu-ray and 4K Ultra HD releases, especially when it comes to those being released by Walt Disney Studios Home Entertainment.   The studio has the Disney Store, which is a captive audience with built-in incentives to buy their home entertainment products directly from the source.

Best Buy and Target compete against this with “Exclusive Editions” that contain extras, ranging from additional content to unique packaging, such as SteelBook presentations.   Because the game is rigged, they have every incentive to jump announcement dates and try to lock in as many orders as possible before the Disney Store opens up for business.

In fairness, all of the players — the studio and the retailers — are acting in their own best interest, which often puts the PR people at Walt Disney Studios Home Entertainment at a disadvantage.   They have calendar dates to hit and sign-offs to obtain before official word goes out … if someone jumps the gun, there is little that they can do about it.

DVD & Blu-ray Release Report, Ralph TribbeyThe latest in the “jump the gun” victims is that of the writing/directing team of Anna Boden and Ryan Fleck’s Marvel Studios/Walt Disney Pictures’ production of Captain Marvel.   Both retailers are taking pre-orders for June 11.

That street date yields an ARR of 95 days.   Domestic box office receipts are at the blockbuster level with $386.5 million, which means that additional entries in the series will be likely … of note, Brie Larson’s character, Captain Marvel/Carol Danvers, will be in the forthcoming theatrical release of Avengers: Endgame (Apr. 22).

As for SKU configurations, there will be a stand-alone DVD and Combo Pack editions for both the Blu-ray (with DVD) and 4K Ultra HD (with Blu-ray) formats.

Naturally, with orders being taken before the official studio announcement, there are no details (as of yet) with respect to bonus features.   

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