You’ve probably heard this story before. It goes like this, a major studio hires an
outside PR firm to get the word out on a new theatrical release making the
transition from its theatrical multiplex venues to the home entertainment arena
and they don’t do their job … do you blame them or the studio? Good question.
It is sort of like that age-old story about a tree
falling in the forest. If no one hears
it fall … well, you know the rest. In
this case, the PR firm doesn’t do its job, but there are plenty of competitive
retailers out there who jump at every opportunity to grab pre-orders, so the
word gets out anyway; the otherwise silence of the forest is broken with the noise
of the tree falling by retailers fighting amongst themselves for their fair share
of the revenue pie.
Which, raises an interesting question, do you really
need a PR firm at all when retailers will do the work for you?
With all that said, Sony Pictures Home Entertainment
has selected July 30 for the home entertainment rollout of director Deon
Taylor’s horror/mystery, The Intruder.
The ARR comes in at 88 days and domestic box office
receipts currently stand at $35.2 million.
Planned for release are both DVD and Blu-ray
editions (no Combo Pack, which comes as something of a surprise).
As to bonus goodies, there is a commentary option
featuring director Deon Taylor (Traffik, Meet the Blacks,
etc.), who is joined by writer David Loughery (Blindsided,
Passenger 57, Money Train), producer Roxanne
Avent (Traffik, Meet the Blacks,
etc.) and actors Meagan Good (Shazam!) and
Michael Ealy (Barbershop).
Additionally, there is a gag reel, a half-dozen
deleted scenes, an alternate ending and the featurette titled, “Making a Modern
Thriller.”
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