In one of those “oddly” distributed DVD product offerings, D’souza Media’s 2000 Mules had a multi-platform launch that included streaming, DVD and theatrical venues … all in very short order.
Pre-orders for the DVD began on Apr. 8 and it appears to have been released on May 8 (a Sunday? … according to Walmart … for the sake of sanity, we will call it May 10, a street-date Tuesday), but that was not the focal point of the film’s distribution.
Streaming began on May 2 and a haphazard theatrical release followed on May 20, which makes for a chaotic distribution pattern. Even the so-called “Hollywood” studios are not this screwy, and they are a mess these days.
That aside, word of mouth and this multi-platform approach appears to have hit its mark, even though the wildly-popular Tucker Carlson Show refused to mentioned the film’s name during a face-to-face interview with True the Vote’s Catherine Engelbrecht, who, along with her research partner, Gregg Phillips, are the pair who used geospatial cell phone data and public video recordings of ballot drop boxes to make their case that massive voter fraud took place during the 2020 Presidential election.
Box office receipts from the film’s limited theatrical break (415 screens) currently stand at $1.4 million … which means that the ARR works out to a negative 10 days (yes, that is chaotic).
Ironically, the fraud uncovered in 2000 Mules exposed how it was done, which means that in future elections those that might participate in such schemes will simply make their multiple ballot-drop-box runs as before, but leave their tattle-tale cellphones at home (never left the comfort of my couch, ha).
Two things. First, the massive amount of cellphone data being collected by corporations, our government and foreign players should give all of us pause … Big Brother is indeed watching. Perhaps the Luddites were right after all.
Think about the use … a series of bank robberies, rapes, murders, etc. have taken place and there are no clues. The police gather cellphone data for the dates in question and overlay for the locations of the crimes. Bingo, a single cellphone was at each location … Sherlock Holmes would be proud.
However, and it is a big HOWEVER, it only shows that the cellphone was at the various crime scenes … a court order and surveillance of the “suspect” must follow. Writer Philip K. Dick gave us a hint of what unchecked police power might lead to in his 1956 short story, “The Minority Report.”
Second, while 2000 Mules is compelling, Engelbrecht and Phillips did not expose the NPO and NGO groups that organized the scheme and there was little information on where the money was coming from to finance the operation. Perhaps there is some method to the madness … the crime (2000 Mules), followed by an exposé on the perpetrators. Only time will tell.
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