When the trailers first hit
theatres there was this buzz that filmmaker Baz Luhrmann’s remake of The
Great Gatsby was going to have a tough time finding an audience. The pundits predicted a disaster in the
making.
HA! Don’t believe self-styled pundits until after
audiences have had a chance to sample the film itself. Trailers can be good, bad and very bad (how
about all of those comedies with the sum total of the funny parts flashed on
the screen in 90 seconds — no need to see the movie itself), so trying to
figure out if the final product will be a hit or a miss is akin to shooting
darts in the dark.
After the film opened
audiences had their say and they voted thumbs up to the tune of $142.4 million
in domestic ticket sales! Strong word
of mouth drives those type of numbers.
That level of box office
success will make Warner Home Video’s Aug. 27 home entertainment launch a DVD
and Blu-ray retail monster — standing right there at the front of the line for the
sure-to-follow Christmas-selling-season blockbusters (the Labor Day to
Christmas period)!
For the record, the ARR
works out to 109 days.
Warner Home Video has a
three-SKU product offering planned. A
double-disc DVD release (the film clocks in at 142 minutes — so the bonus
goodies have been shuffled over to a companion disc) and two Blu-ray/DVD Combo
Packs (one with and one without a Blu-ray presentation of the film — both with
UltraViolet) are poised for heavy-duty consumer action over the Labor Day
weekend and well into the fall.
Bonus goodies include
deleted scenes and seven featurettes: “The Greatest of Gatsby,” “Within and
Without With Tobey Maguire,” “The Singing Sounds of Gatsby,” “The Jazz Age,”
“Razzle Dazzle: The Fashion of the '20s,” “Fitzgerald’s Visual Poetry” and
“Gatsby Revealed.”
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