With a domestic box
office haul of $97 million (and still growing) one would expect 20th
Century-Fox Home Entertainment to put all of its marketing, PR and advertising
muscle behind the Dec. 16 DVD and Blu-ray/DVD Combo Pack (with UltraViolet)
rollout of director Wes Ball’s very successful film adaptation of James
Dashner’s best-seller, The Maze Runner.
That will not be the case
… despite a sequel already planned for next year, the studio is taking a pass
on providing any PR support for the home entertainment launch on this prime
pre-Christmas release date.
The strategy adopted for
this release is, however, consistent with all of Fox’s DVD and Blu-ray product
offerings of late: Do nothing and hope for the best. That can’t possibly be a winning strategy,
but there you have it.
As to bonus features,
they appear to be limited to the Blu-ray SKU.
Commentary is provided by
director Wes Ball (making his directing debut here), who is joined by
screenwriter T.S. Nowlin … also counted among the bonus features are a gag
reel, a reel devoted to the film’s extensive f/x, a short film by Wes Ball
titled Ruin (which got him this direction gig) and a five-part
production documentary.
For the record, the ARR
for that Dec. 16 DVD and Blu-ray release date is a swift-to-market 88 days.
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