If there ever was a bungle mess of a release — either theatrically or to home entertainment — Sony Pictures has easily laid claimed to the prize with its handling of director Evan Goldberg’s (along with star Seth Rogan) The Interview. It is not even open for discussion … they simply blew it at every step along the way.
Word came down this week that after 53 days in theatrical release The Interview will be made available as both DVD and Blu-ray/DVD Combo Pack SKUs on Feb. 17 — and at bargain prices to boot. Ticket sales currently stand at $5.8 million.
There’s no word just yet as to any bonus features that might be included with these home entertainment product offerings.
Also, with no fanfare and a whiff of continued panic over at Sony Pictures, writer/director Will Gluck’s remake of Annie will be rushed to home entertainment as DVD and Blu-ray/DVD Combo Pack (with UltraViolet) editions on Mar. 10.
That street date yields an exceptionally fast ARR of just 81 days. The studio had been holding to 88 days as a minimum window for films grossing in excess of $25 million, but with the infamous hack job and the corporate missteps that have followed it appears that this particular film is being giving the bum’s rush to home entertainment.
Get it out … and move on, that’s the Sony Pictures motto these days. Soon there will be a corporate housecleaning, new management will come in at the studio level and these films (from the previous administration) will be written off and quickly forgotten.
The box office take for Annie is currently at a respectable $79.3 million and there is also no word as to any bonus goodies … which is understandable.