20th Century-Fox Home Entertainment will be celebrating another trip to the museum of strange happenings with the fastest home entertainment turn in the history of the DVD format (and Blu-ray for that matter) with the release of the third installment in the Night at the Museum series on Mar. 10.
Night at the Museum: Secret of the Tomb will be available as stand-alone DVD and Blu-ray (with UltraViolet) SKUs.
Ticket sales currently stand at $109.8 million and the ARR is a lightning-quick 81 days, which is a new speed record for any film grossing in excess of $100 million released by the studio to the home entertainment market place, eclipsing the previous 88-day mark held by its DVD and Blu-ray releases for both Epic (August of 2013) and Maze Runner (December of 2014).
For the record, the “ARR” for a theatrical release making its way to the home entertainment arena is shorthand for the DVD & Blu-ray Release Report’s Asset Rollover Rate measurement, which is nothing more than the window, in days, between a film’s initial theatrical debut and its subsequent availability as either a DVD or Blu-ray product offering.
That 81-day ARR turn for Night at the Museum: Secret of the Tomb is also a record for any film grossing in excess of $100 million in domestic ticket sales — from any studio source since the launch of the format in 1997. The previous ARR record of 85 days was held by Lionsgate Home Entertainment’s release of Twilight Saga: Breaking Dawn Part 1 during February of 2012.
Bonus features for Night at the Museum: Secret of the Tomb include commentary by director Shawn Levy, deleted and extended scenes and seven production featurettes.