All three of the home
entertainment packaged media formats — DVD, Blu-ray and 4K Ultra HD — finished
in the green on a year-over-year basis in terms of new titles released.
DVD, and these numbers
are preliminary and likely to change in the days and weeks ahead, finished 2018
with a total of 298 SKUs over the 2017 release pace. The modest 3.04 percent increase in release
activity pushed the 2018 release count to 10,110 (versus 9,812 in 2017).
The big shift is,
however, not in the year-over-year changes, but in the makeup of the
manufacturing mix. With these
preliminary 2018/2017 results, it is increasingly clear that the home
entertainment (packaged media) marketplace is rapidly shifting from the “music
business” distribution model established in the 1980s (with the launch of VHS)
to that of the current book “publishing” model, which is centered more and more
on MOD printing (manufacturing on demand printing … a 48-hour flip from order
to finished product).
For the first time in the
history of the DVD format, there were more MOD DVD releases reported in 2018
than there were standard replicated new arrivals. 5,197 DVD MOD titles were documented, versus
4,913 standard replicated releases.
The previous year (2017),
the mix was 3,781 MOD DVD product offerings and 6,031 standard replicated
titles.
This shift will continue
and certainly have an impact on current distribution models, with traditional
retail (“Big Box”) becoming less and less a factor and on-line (amazon.com)
channels of distribution becoming more dominant.
The Blu-ray format
numbers show that this shift is not quite there yet, but nevertheless moving in
that direction at an increased tempo.
For example, the Blu-ray format increased its total SKU count in 2018 by
334 over 2017 (2,736 versus 2,402), but standard Blu-ray replication continued
to be the dominant manufacturing choice for new title releases.
In 2018, there were 1,966
standard replication releases and 779 MOD Blu-ray, while in the previous year
(2017) the mix was 1,890 and 512 respectively.
Both increased on year-over-year, but MOD at a much faster rate … 2020 (or
2021) could be a turning point.
As to the fledgling 4K
Ultra HD format (which some choose to lump in with Blu-ray … try to get one to
play on a Blu-ray machine … ergo: new format), the output is almost exclusively
New Theatrical releases, which yields small numbers — 179 in 2018 versus 155 in
2017.
When all of the formats
(regardless of the manufacturing method) are added together, the home
entertainment packaged media segment churned up 13,025 new SKUs in 2018 versus
12,369 in 2017. While in the green
across the board, the total count is a far cry from the 15,221 total for new
titles posted in 2006 (the launch year of the Blu-ray format).
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