Director Todd Haynes’ Oscar nominated film, Carol,
will be getting a Blu-ray and DVD push from Anchor Bay Entertainment on Mar.
15.
Despite six Oscar nominations, including Cate Blanchett for
Best Actress in the title role as novelist Patricia Highsmith’s Carol Aird from
her 1952 novel, “The Price of Salt,” Rooney Mara for Best Supporting Actress
and Phillis Nagy for her screenplay adaptation, plus Oscar nods for Cinematography,
Costume Design and Musical Score, Carol has failed to generate much
interest at the box office.
As of Feb. 3 the film had pulled in just $11.5 million in
ticket sales and is now playing on only 313 screens nationwide. The attempt to platform for the film didn’t
quite work out as planned … in fairness, it did get the Oscar nods (among other
award considerations), but the theatre goers these days are attracted to bright
shiny objects and films such as Carol can easily be put off to
digital downloads.
For the record the ARR works out to an industry average of
116 days.
It will be up to Anchor Bay Entertainment to rescue any
chances the film has of reaching a wider viewing audience. The VOD window is 11 days prior to the
arrival of the DVD and Blu-ray editions, which could put a damper on sales
there as well.
Carol is yet another example of “Hollywood” in crisis these
days. Film producers and distributer
either need to increase the price of digital streams or change the windows … or
both. The current model is yielding
fewer and fewer viable theatrical hit and consumers are simply taking the least
line of resistance to movie viewing when the platforms and incentives are set
up in this fashion.
As to bonus goodies, Anchor Bay Entertainment has included a
“Behind the Scenes” features and a Q&A video session with unspecified cast
and crew members.
No comments:
Post a Comment