It’s the holiday season and things are bound to fall through
the cracks, especially when a major studio delegates their press announcements
to an amateurish outside PR firm and the contact person checks out for the rest
of the year. Oops!
Seriously, that is exactly what happened to Lionsgate Home
Entertainment and the year-end announcements for two major theatrical hits that
will be heading to the home entertainment market place during Q1’17.
Producer and actor Tyler Perry has been a proverbial gold
mine for Lionsgate Home Entertainment.
So it came as something of a surprise when his latest smash comedy, Boo!
A Madea Halloween, showed up on amazon.com without a press
announcement.
Goodness, the film grossed $73.2 million in its domestic
theatrical run and you would think that with that sort of box office action —
especially when Tyler Perry has his name on it — it would merit the
distribution of a formal press announcement.
But, alas, when one delegates such things that bit of basic PR activity
can fall through the cracks. Hey, it
happens ... just don’t let Tyler Perry know that you are not putting in the
effort to beat the promotional drums for his latest Madea comedy.
In any case, Jan. 31 will be the street for Blu-ray and DVD
editions — no 4K Ultra HD for this one — and that end of January street date
yields an ARR of 102 days.
Bonus features include a pair of featurettes — “Why We Love
Madea!” and “Boo! From the Crew.”
That’s one, remember we said that there were two major
theatrical hits given short shift in terms of an outside PR firm doing their
job for Lionsgate Home Entertainment.
The other film is all but certain to get some Oscar action
and Lionsgate, with that in mind, has targeted its release date to be
retail-ready when the Oscar telecast takes place on Sunday evening, Feb. 26,
2017. The street date for … drum roll
please … director Mel Gibson’s Hacksaw Ridge will be Feb. 21.
That Oscar-targeted street date yields an ARR of 109 days
and domestic ticket sales currently stand at $62.9 million.
This will be a three-SKU array of product offerings — DVD,
Blu-ray and 4K Ultra HD editions. There
is one bonus feature common to all three of the home entertainment release
selections and it is the featurette titled “Veterans Day Greeting with Mel Gibson.”
Exclusive to the Blu-ray and 4K Ultra HD SKUs are deleted
scenes and production documentary titled “The Soul of War: Making Hacksaw
Ridge.”
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