Before An
American Werewolf in London; before The Blues Brothers; yes,
even before Animal House there was a little film from director John Landis
that demonstrated his command of the screen.
I speak from first hand
experience on this one. The year was
1973 and I was the head of operations for a mid-size Southern California
theatre chain. A one-inch slug (small
ad) caught my eye in the Los Angeles Times’ movie section one morning,
“Schlock” screening at the Wiltern Theatre tonight. I went and loved it.
It was basically a
screening for cast and crew members, but damned if it wasn’t one funny
movie. Yes, micro budget and an unknown
cast, but I talked our buyer into giving Jack Harris a call and booking the
film everywhere we had screens (The Crest in El Centro was one of the venues,
complete with Schlock monster). It
wasn’t a disaster, paying customers came, we had fun and it was gone.
Word arrived this week
from Arrow Video, with domestic sales and distribution expertise provided by
MVD Entertainment Group, that a new Blu-ray upgrade of Schlock will be available
for fans to enjoy on Oct. 16. If you
have a John Landis collection — who doesn’t have at least Blues Brothers and Animal
House in any respectable library — then Schlock will be a must!!!

John Landis and Eliza
(Garrett) Roberts launched their film careers with this gem … as did eight-time
Oscar-winner Rick Baker, who created the Schlocktropus. So even if you’ve never heard of Schlock,
just with that trio alone, it is certainly worth a look. You will not be disappointed!

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