Despite generating ticket sales of $49.1 million during its late summer multiplex theatrical run, director R.J. Cutler’s successful film adaptation of Gayle Forman’s 2009 best-seller, If I Stay, it would appear that MGM Home Entertainment will not be putting forth much of an effort in terms of the marketing, advertising or publicity for its home entertainment launch.
Nov. 18 is when If I Stay makes the transition to the DVD and Blu-ray market place and the culprit behind this little-effort strategy is 20th Century-Fox Home Entertainment, which currently handles the sales and distribution of MGM-owned and produced film and television products.
It is a bit sad (and with a certain level of irony) that the once venerable Metro-Goldwyn-Mayer studio has fallen in line with Fox’s recently adopted policy of not supporting current theatrical hits that are in the process of making the move to home entertainment arena. The reasoning behind this counter-intuitive move remains a mystery.
This lack of sales support does raise one interesting question: Whatever happened to spirit of Ars Gratia Artis that so marked the glory days of MGM, or for that matter, United Artists? It has come to this … a former competitor is now dictating MGM’s marketing, advertising and publicity decisions! Shame!
The ARR is a swift-to-market 88 days.
Bonus features include commentary by filmmaker R.J. Cutler, who is joined by producer Alison Greenspan (The Lucky One, Nights in Rodanthe, etc.), plus there are deleted scenes and the music video “Never Coming Down.”
Exclusive to the Blu-ray SKU is a three-part interview session featuring novelist/producer Gayle Forman and members of the cast and crew.